Jan 26, 2016
Kian Capital is pleased to announce that it has invested $6.5 million of senior secured debt in Jolyn Clothing Company Inc. (“Jolyn” or the “Company”) to support BASE Equity Partners’ (“BASE”) purchase of a majority ownership position in the Company, with the founder retaining a leadership role and a significant ownership stake.
Jolyn, based in Huntington Beach, California, is a designer and retailer of branded women’s training swimwear and lifestyle apparel primarily serving the swimming, water polo and other aquatic sports markets. The Company sells its products direct-to-consumer through its website and network of sales representatives who set up trunk shows at swim meets, lifeguard competitions and other athletic events. This business model enables Jolyn to continuously introduce new lines of highly fashionable, high-performance swimsuits at a lower price point than competitors.
Ben Schneider, Managing Partner at BASE, said “We are excited to partner with Kian and believe their extensive board-level experience with companies of this size, knowledge of the consumer apparel sector and focus on working with independent sponsors will add significant value as we work with the Company’s management team to develop Jolyn into a major female-oriented athletic brand.”
Scott Buschmann, Partner at Kian Capital, said “Jolyn has developed a large and loyal customer base of active and empowered young women attracted to the Company’s high quality products, vibrant styling and authentic brand image. We are very pleased to support BASE and are confident that their operational and strategic support and industry relationships will help the Company continue its tremendous growth.”
We are excited to partner with Kian and believe their extensive board-level experience with companies of this size, knowledge of the consumer apparel sector and focus on working with independent sponsors will add significant value as we work with the Company’s management team to develop Jolyn into a major female-oriented athletic brand.