Kian Capital-Backed The Purple Guys Continues to Expand with Two Strategic Acquisitions in Texas

Kian Capital-backed The Purple Guys, a leading provider of managed IT services to small- and mid-sized businesses (“SMB”), completed the acquisitions of Advantex and Herrod Technology, two leading Texas-based IT managed service providers. These acquisitions further expand the company’s presence in key Texas markets, marking a strategic entry into Houston and building density and added service capabilities in the broader Dallas metroplex.

Advantex, founded in 2002, provides a full suite of scalable and integrated technology solutions and network management services to a diverse set of Houston and Dallas-based clients. “We are excited to partner with the world-class team at The Purple Guys. They share our focus on high quality, solutions-oriented services, and we are confident this partnership will be a tremendous success for our clients and employees alike,” said Advantex Co-Owner Eliot Vancil. “As we move forward, our number one priority is to continue providing top-tier service to our loyal clients, and we are confident that this partnership will provide benefits for all parties involved,” continued Advantex Co-Owner Eddie Garcia. 

Herrod Technology has over 20 years of experience providing tailored managed IT services, offering a comprehensive set of technology and security solutions designed to support its long-tenured client base across the Dallas / Fort Worth market. “The Herrod Technology team is excited to join The Purple Guys, and we are confident that we can build on our historical success and create new opportunities for our team,” said Herrod Technology Founder Kelly Herrod. “Together, we are positioned to better serve and deliver differentiated value to our customers.”

Building on its position as a leading MSP platform, The Purple Guys will continue to focus on organic growth, business optimization initiatives and strategic add-on acquisitions to build density and expand service capabilities within the central United States.

The Purple Guys CEO Kevin Cook added, “We remain highly focused on partnering with like-minded businesses with the same drive to provide market-leading technology solutions to the SMB community. Our acquisition strategy follows a two-pronged approach: building scale and density within our core geographies and adding vertical and technical expertise to better serve our growing customer base. We are very intentional about where we plant our next flag, and we feel strongly that market density is the best way to provide superior service to our clients and expanded opportunities to our team. We first entered the Texas market in 2022, and the acquisitions of Advantex and Herrod Technology are a natural progression of our strategy. The Purple Guys strives to be a leader in every market we serve, and these acquisitions provide an opportunity to partner with exceptional teams and build greater market density in Texas.”

Advantex and Herrod Technology mark the seventh and eighth acquisitions for The Purple Guys since the formation of its partnership with Kian Capital and ParkSouth Ventures in January 2020. The acquisitions are part of its strategy of building an industry-leading IT services provider to the SMB community. 

Kian Partner Matt Levenson commented, “SMBs are increasingly seeking more sophisticated technology partners, leaving a significant untapped growth opportunity for MSPs serving this segment. Looking ahead, The Purple Guys intends to meet this need by continuing to build density in our core geographies, with an added focus on acquisitions and partnership opportunities that enhance our vertical expertise and expand our service capabilities.”

The Purple Guys is actively seeking partnerships with founders in the managed IT services space. Business owners interested in learning more should contact David Duke, Partner, Business Development at Kian, at dduke@kiancapital.com.